Course description
Certified Digital Persuasion Analyst Track
Digital Persuasion can complement your mastery of CRO, web analytics, SEO and branding and dramatically help increase conversion. These powerful tools and processes are perfect for marketers, digital marketers, mobile marketers, content marketers, social media engineers and product managers.
CDPA Exams
Several times each year, HFI will offer a 90-minute online exam. The exam is offered during a 24 hour period, without any prerequisites. Upon successful completion of the exam, HFI Certified Digital Persuasion Analysts will receive an authenticated certification diploma, plus an icon designating their name, as well as a certification number for online use. Their name will also be eligible to be added to the HFI website in the directory of Certified Digital Persuasion Analysts.
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Upcoming start dates
Training content
How to Design for Persuasion, Emotion and Trust (PET DesignTM)
Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever.
The PET Architect
This class is the most advanced of the HFI CXA series. It reveals core insights that will enable you to structure persuasion strategies that attack whole markets, create innovative offerings, and ensure the success of applications.
Costs
Please contact the provider for pricing details
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100,000+ professionals trained so far
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Human Factors International
HFI specializes in providing practical user experience design training for everyone from new to advanced design professionals. To meet your career goals, Human Factors International (HFI) offers three certification tracks: Certified Usability Analyst (CUA)™ Certified User Experience Analyst (CXA)™ Certified...