Advanced Web Analytics Certification - eLearning

Advanced Web Analytics Certification - eLearning

Advanced web analytics is a method of analysis that focuses on different forms of Internet data. It means collecting and analysing data to be able to make more informed business decisions and support business processes. The data is pulled from websites, mobile applications, social media and third-party sources and combined with the Customer Relationship Management (CRM) and sales systems to develop business strategies and maintain a competitive edge.

During the Advanced Web Analytics course, you will learn the basic concepts of analytics and dive deep into web, social, content and mobile analytics, and how to use popular web analytics tools that are popular across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools.

In this Advanced Web Analytics certification training, you will master the elements of web, social, mobile, and content analytics to optimise your organisation’s ability to make highly informed business decisions.

Key Features

• Course and material are in English
• 12 months online access to accredited eLearning platform accessible 24/7
• 15 Hourse duration of the eLearning video content
• Examples and case studies with downloadable course ebook
• Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
• 15 mini Projects and end of the course practice project and hands-on practice of google Analytics
• Course completion certificate included

Who Should Enroll in this Program?

There are no specific prerequisites but it's useful to have an understanding of:

• Business indicators such as revenue, margins and profitability
• Business functions such as sales, marketing and customer relationships
• Popular search engines
• Microsoft Office suite, including Word, Excel, and PowerPoint

What will you learn?

• Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
• Know how digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
• Understand the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
• Explain web analytics, social analytics, mobile analytics and content analytics
• Understand how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement
• Work with Google Analytics, Google Digital Studio, Klipfolio and Tableau

Course Content

• Introduction to digital analytics
• Building Blocks
  • Advanced Building Blocks
  • Building Blocks - Google Analytics
• Fundamentals of Digital Analytics
  • Digital Analytics
  • Digital Analytics Maturity Model
  • Using the Digital Analytics Maturity Model
  • The Three Heads of Online Analytics
• Business Perspective
  • The Customer Journey and its Vrious Approaches
  • Designing for Persuasion
  • Defining Business Goals
  • Key Performance Indicators
• Methodology - Lean Six Sigma
  • Introduction to the analysis perspective
  • Lean six sigma principles - Define and Measure
  • Lean six sigma principles -Analyze, Improve, and Control
• Data Analysis Fundamentals
• Analysis Perspective Providing Insights
  • Analysis Perspective Providing Insights
  • Expressing Exactitude or a Sense of Scale

• Enabling Capabilities
  • Tag management system
  • Vendor selection
  • Qualitative data
  • Competitive intelligence and other tools
• Managing Analytics
  • Introduction to managing analytics
  • RACI Matrix
  • Agile Management
• Audience
• Acquisition
  • Campaign Tracking
  • Google analytics standard channels
  • Marketing automation and growth hacking
• Behavior
  • Behavior
  • Customer Engagement
• Conversions & Onboarding
  • Conversions Funnel
  • Experimentation and testing
  • Conversion scenarios
  • Attributions
• Retention and Expansion
  • Retention and Expansion
  • Expansion Scenarios
• Advocacy
  • Advocacy
  • Facebook and LinkedIn Insight
• Privacy and Ethics
  • Privacy and Ethics