Advanced Content Marketing certification training

Advanced Content Marketing certification training

Learn how to create relevant content to attract and retain a defined audience

Content marketing is a technique for creating and distributing relevant content to build authority, attract and retain a clearly defined audience, and drive profitable customer actions.

In this advanced content marketing course, you will learn various aspects of planning and executing content marketing strategies to create impressive content with greater effectiveness and impact.

About the course

You will learn how to produce compelling copy, the essential strategies, tactics and best practices a writer needs to create and improve content marketing efforts. The course will also help participants learn various aspects of planning and implementing content marketing strategies with greater effectiveness and impact.

Duration

15 hours of high-quality e-learning content - 18 lessons

Learning objectives

At the end of the course you will be able to:

• Create captivating and compelling marketing content
• Identify target markets and create an effective content marketing strategy for each type of audience segment
• Create messages and guidelines for appropriate content
• Find industry influencers and identify marketing opportunities
• Create best practices for content across different media types, including social media, images, etc.

What is included in the course?

• Lesson 1: Introduction to content marketing
• Lesson 2: Developing a vision for successful content marketing
• Lesson 3/ Project 1: Developing a business case for content marketing
• Lesson 4: Creating a successful content marketing strategy
• Lesson 5: Creating a remarkable editorial mission statement
• Lesson 6: Targeting customer intent instead of demographics
• Lesson 7: Targeting key influencers
• Project 2: Targeting key influencers
• Lesson 8: Consistently producing help, hub and hero content
• Lesson 9: Produce engaging content more often
• Lesson 10/Project 3: Using effective content marketing tactics for B2C and B2B
• Lesson 11: Building successful social media platforms for B2C and B2B
• Lesson 12: Helping customers find the information they are looking for
• Lesson 13/ Project 4: Helping key influencers influence the buyer's decision-making process
• Lesson 14: Measuring the effectiveness of content
• Lesson 15: Measuring return on marketing investment
• Lesson 16: Improve by experimenting with new initiatives
• Lesson 17/ Project 5: Improving effectiveness by becoming more sophisticated or mature
• Lesson 18: Content marketing in the foreseeable future

What is included in the course?

Materials

• Quiz after each lesson
• 5 practical projects

Access to the programme

• 12 months online access to accredited e-learning

Information about the exam

There is no exam available, but to unlock your certificate you will need to complete 85% of the course, as well as three projects and a simulation test with a minimum score of 60%.

Target audience

The Advanced Content Marketing course is suitable for:

• Digital marketers
• Online content planners or writers
• Business development managers
• Social media marketers
• Public relations managers
• Brand marketers

Prerequisite knowledge

There are no prerequisites for this course.