Advanced Social Media Certification Training - eLearning

Advanced Social Media Certification Training - eLearning

This Advanced Social Media Certification course will transform you into a career-ready social media marketing professional. This course will help you elevate your brand and execute social campaigns by combining advanced social media, content marketing, and web analytics disciplines. Hands-on, industry-aligned projects will allow you to test your skills on Facebook, Twitter, and other popular social media platforms.

This online social media marketing course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training, you will master all social media marketing including strategy, reputation management, influencer marketing, content marketing and web analytics.

Extra offer: In addition to this practical e-learning course, we offer you free access to our online classroom sessions. You have 90 days to book free online training sessions, which are always held during flexible times. In addition to your e-learning and if you wish, you will have the opportunity to have interaction with the trainer and other participants. These online classroom sessions will also be recorded, so you can keep them.

Program Features

• 8X higher live interaction with live online classes by industry experts
• 1 year access to self-paced learning
• Industry-recognized course completion certificate
• 25+ real-life industry-based projects
• Utilize popular platforms, including Facebook, Twitter, and LinkedIn

Target Audience

This Advanced Social Media training course suits marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

Learning Objectives

When you complete this course, you will be able to accomplish the following:

• Develop an engaging and successful social media strategy for your business
• Apply social media strategies to transform your business and career
• Enhance a social media strategy that excites your customers and helps you grow your business

Skills covered

• Social media strategy
• Influencer marketing
• Web analytics
• Marketing and advertising on Facebook
• Twitter
• LinkedIn
• Snapchat
• Online reputation management
• Content marketing
• YouTube and video marketing
• Social media platforms
• Pinterest
• Instagram

Course Outline

Course 1:Social Media Foundation

• Lesson 00 - Faculty Introduction
• Lesson 01 - Introduction to Social Media
• Lesson 02 - Social Media Strategy and Planning
• Lesson 03 - Social Media Channel Management
• Lesson 04 - Social Media Management Tools
• Lesson 05 - Social Media Measurement and Reporting
• Lesson 06 - Social Advertising

Course 2: Advanced Social Media Marketing

• Lesson 1: Introduction to Social Media
• Lesson 2: Building a Sustainable Social Media Strategy
• Lesson 3: Converged Social Media
• Lesson 4: Content Marketing in a Social Media World
• Lesson 5: Visual Social Media
• Lesson 6: Understanding and Sparking Social Sharing
• Lesson 7: Storytelling An Essential Part of Your Social Narrative
• Lesson 8: Influencer Marketing and Online Reputation Management
• Lesson 9: Social Media Selling
• Lesson 10: Social Media Measurement

Course 3: YouTube and Video Marketing

• Lesson 1 - Course Introduction
• Lesson 2 - Establishing a Video Marketing Strategy
• Lesson 3 - Gaining Exposure and Measuring Impact
• Lesson 4 - YouTube Advertising
• Lesson 5 - Leveraging Mobile Video
• Lesson 6 - Promoting and Measuring Mobile Video
• Lesson 7 - Youtube: How-To
• Lesson 8 - Instagram: How-To
• Lesson 9 - Video Ads on Different Social Media Channels
• Lesson 10 - Impact of GDPR on YouTube Advertising
• Lesson 11- Video Advertising for B2B Marketers
• Lesson 12 - The Future of Video Marketing

Course 4: Facebook Marketing and Advertising

• Lesson 01 - Course Introduction
• Lesson 02 - Understanding Facebook
• Lesson 03 - Understanding the Facebook Algorithm
• Lesson 04 - Groups, Pages, Messenger, and Facebook Live
• Lesson 05 - Managing Facebook
• Lesson 06 - Facebook Marketing Tools
• Lesson 07 - Understanding Facebook Ads
• Lesson 08 - Creating Your Facebook Ad
• Lesson 09 - Facebook Targeting
• Lesson 10 - Facebook Tracking and Reporting
• Lesson 11 - Facebook Commerce
• Lesson 12 - Facebook Best Practices
• Lesson 13 - Facebook Privacy and Security
• Lesson 14 - Facebook Blueprint Examinations

Course 5: Advanced Social Media Tools

• Lesson 1 Twitter Marketing
• Lesson 2 Pinterest Marketing
• Lesson 3 LinkedIn Marketing
• Lesson 4 Instagram Marketing
• Lesson 5 Snapchat Marketing

Course 6: Advanced Content Marketing

• Lesson 1: Introduction to Content Marketing
• Lesson 2: Developing a Vision of Content Marketing Success
• Lesson 3: Developing a Business Case for Content Marketing
• Lesson 4: Creating a Successful Content Marketing Strategy
• Lesson 5: Creating a Remarkable Editorial Mission Statement
• Lesson 6: Targeting Customer Intent Instead of Demographics
• Lesson 7: Targeting Key Influencers
• Lesson 8: Producing Help, Hub, and Hero Content Consistently
• Lesson 9: Producing Engaging Content More Frequently
• Lesson 10 : Using Effective B2C and B2B Content Marketing Tactics
• Lesson 11 : Building Successful B2C and B2B Social Media Platforms
• Lesson 12: Helping Customers Find the Information They Seek
• Lesson 13: Helping Key Influencers Impact the Buyer’s Decision-Making Process
• Lesson 14: Measuring Content Effectiveness
• Lesson 15: Measuring Return on Marketing Investment
• Lesson 16: Improving by Experimenting With New Initiatives
• Lesson 17: Improving Effectiveness by Becoming More Sophisticated or Mature
• Lesson 18: Content Marketing in the Foreseeable Future

Course 7:Advanced Web Analytics

• Lesson 1: Introduction to Digital Analytics
• Lesson 2: Building Blocks
• Lesson 3: Fundamentals of Digital Analytics
• Lesson 4: Business Perspective
• Lesson 5: Methodology - Lean Six Sigma
• Lesson 6: Data Analysis Fundamentals
• Lesson 7: Analysis Perspective Providing Insights
• Lesson 8: Enabling Capabilities
• Lesson 9: Managing Analytics
• Lesson 10: Audience
• Lesson 11: Acquisition
• Lesson 12: Behavior
• Lesson 13: Conversions & Onboarding
• Lesson 14: Retention and Expansion
• Lesson 15: Advocacy
• Lesson 16: Privacy and Ethics
• Lesson 17: Wrapping Up

Industry projects - case studies

• Project 1: Building a social media strategy.

Gain hands-on experience in social media challenges, strategy building and creating a campaign message by building a sustainable social media strategy and setting business objectives.

• Project 2: Converged Media.

Develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media.

• Project 3: Content marketing.

Learn how to use customer profiles or personas to determine what types of content to develop for upcoming social media campaigns.

• Project 4: Visual Social.

Learn how to generate a wide range of visual and video-based content ideas suitable for a campaign or efforts from other areas of converged media.

• Project 5: Social sharing.

Learn to understand the psychology behind social sharing, create content and gain insights into your current brand positioning and social conversation.

Certification details

How do I earn the Social Media Advanced Course Certification?

Once you have met all the requirements, you will be eligible to receive social media certification that will attest to your acquisition of a marketer's social media skills

How to become a Social Media Specialist?

• Complete 85% of the e-learning course
• Attend an online classroom course (included in the package!)
• Complete five projects: three from Advanced Social Media and one each from
• Advanced Content Marketing and Advanced Web Analytic
• Complete the Advanced Social Media simulation test and get at least 75 points