Course description
Advanced Mobile Marketing Certification Training - eLearning
Understand the basics of mobile marketing and its best practices.
Mobile marketing is an important marketing strategy that represents the future of marketing. It is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalized information that promotes goods, services and ideas.
With this mobile marketing training, you can master the art of mobile advertising, responsive design, integrated social media marketing and much more.
About the course
An effective marketer who can leverage mobile and keep up with the explosive growth will win the audience and become indispensable. This Advanced Mobile Marketing course will help participants gain expertise in using the mobile medium as a means of marketing communication.
Duration
25 hours of high quality e-learning content - 28 lessons
Training objectives
At the end of the course you will be able to:
- Understand mobile devices, key mobile product and service offerings
- Explain rules and regulations for mobile devices
- Understand mobile marketing and social media
- Creating compelling mobile responsive design to create a great user experience
- Understanding mobile advertising and search
- Combining mobile marketing with other channels
- Gain expertise and knowledge on measuring and analyzing mobile marketing
What's covered?
- Lesson 1: Introduction to mobile marketing
- Lesson 2: Understanding mobile devices
- Project 1: Getting ready for the market
- Lesson 3: Core products and service offerings
- Project 2: Selecting core mobile marketing products and services
- Lesson 4: Complementary mobile products and services
- Project 3: Adding additional products and services
- Lesson 5: Mobile advertising and search
- Lesson 6: Incentives and loyalty programs
- Lesson 7: Mobile marketing and social media
- Project 4: Mobile for acquisition
- Lesson 8: Location and mobile
- Lesson 9: Mobile rules and regulations
- Lesson 10: Mobile website
- Lesson 11: Analyzing mobile marketing
- Lesson 12: Careers in mobile marketing
- Project 5: Mobile for retention
What is included in the course?
Materials
- Questionnaire for progress
- 5 practice projects
- Evaluation test after completion of the course
Access to the course
12 months online access to accredited e-learning
Exam information
There is no exam, but to unlock your certificate you will need to complete 85% of the course, three projects and a simulation test with a minimum score of 60%.
Target audience
The training is suitable for:
- Marketers in mobile marketing
- Digital marketing professionals
- Marketing managers
- Business owners
- Business development professionals
- Prospective marketers
- Freelancers and academics
Upcoming start dates
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