Course description
Analytics, digital advertising, email, SEO, social media, emerging trends and more.
The overall meaning of digital marketing is any form of advertising that is done through a digital channel. Determining the best digital marketing strategy that fits your business is the first step in a successful plan. A major advantage to digital marketing versus traditional marketing is that results are in real time. You have the ability to see if advertising campaigns are proving fruitful and view website traffic immediately.
Building a solid foundation as you embark on your digital marketing journey is key. We'll walk you through step-by-step, and provide the tools you need to build a framework for success.
This one day course will add dimension to your organization's digital marketing efforts. You'll:
- Learn digital marketing basics.
- Find the best social media platforms for your organization.
- Discover how to strategize and develop integrated email and web campaigns.
- Study insights into analytics and evaluating the return on your digital investment.
- Determine ways to define your digital marketing strategy.
Training content
- Digital Marketing Overview
- Current Trends
- Digital Assessment
- Develop Your Strategy
- Implement Your Strategy
- Digital Marketing Governance
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Pryor Learning
Founded more than 50 years ago when Fred Pryor pioneered the "one-day seminar", Pryor Learning has become one of the nation's leading corporate training providers, offering in-person and online training to millions of individuals and organizations — from small and...