Course description
Certified Digital Marketing Specialist in Search Marketing (Online)
This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to change the digital marketing game. While your content may be extraordinary, moving and relevant, what's most important is that it's seen.
Learn how to use search marketing to bring your brand and your message to billions of people. Be there when it matters. Offer the "hero" product. Bring the meaningful message. And above all, make the unseen seen. (24 weeks to complete course)
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Who should attend?
Target Audience:
- Digital sales and digital marketing professionals seeking specialization
- Sales professionals, marketing managers, team leaders, business consultants and developers
- Inspired career changers
- Entrepreneurs
Training content
Modules include:
- Introduction
- SEO Setup
- SEO Content
- SEO Workshop
- Paid Search
- Display Advertising
- Analytics with Google Analytics
- Strategy and Planning
Costs
The cost of this training course includes all course materials.
Certification / Credits
Upon completion, participants will receive a Certificate of Completion with CEUs.
Learner Outcomes
Upon completion, participants will be able to:
- Rise up in Google rankings and become the go-to brand or authority.
- Plan, implement and measure an effective SEO campaign.
- Create and position content that ultimately leads to conversion.
- Optimize their website to create a smooth and effective consumer journey.
- Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates.
Contact this provider
Corporate College, a Division of Cuyahoga Community College
Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...