Course description
AI-Driven Digital Marketing
Earn an official certificate of professional achievement from Northwestern University.
The ability to create an AI-driven digital marketing strategy that connects the needs of your customers with your organizational goals through AI-enabled strategic and tactical omnichannel marketing efforts.
The knowledge to identify the pitfalls and opportunities presented by AI, including how best to plan for AI in order to drive innovation within your organization.
The ability to use AI in making more accurate decisions based on robust predictive analytical and behavioral propensity models, enabling you to streamline resources and make the most of your marketing budget.
An understanding of AI-driven insights to leverage recommendation engines and align content creation with your organization’s tactical and strategic goals.
Who should attend?
This Course Is for You if You Want To:
- Identify the challenges and opportunities presented by AI and how AI-driven analytics enable strategic, omnichannel marketing efforts
- Learn to articulate how AI-powered insights can align content creation with your organization’s strategic goals
- Assess how to plan for future AI innovation in your organization
Training content
Module 1
An introduction to AI
Module 2
Content marketing using AI
Module 3
Personalization with recommendation engines
Module 4
Informed decision-making using advanced analytics
Module 5
Organizational transformation for AI integration
Module 6
Creating an AI-driven digital marketing strategy
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online
Quick stats about GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
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