Public Relations Management - Level 3

This Public Relations Management - Level 3 course will cover:

Importance of internal PR for your organisation

• What employees expect from you
• All the different ways of communicating with them
• Information they want to know
• Who should send those messages?
• Appropriate methods and frequency

Planning a successful PR campaign

• Agree strategic objectives globally, nationally, regionally, locally
• Appropriate communication for each market, stakeholder and audience
• Objectives measures of success and desired outcomes
• Project management of implementation of plan
• Anticipate and prevent problems

Advising and developing senior people

• Advising politicians, senior civil servants, directors and managers
• Give winning presentations
• Public relations challenges as opportunities
• Harnessing creative conflict into productive output
• Budgeting and resource management

Building a reputation

• Clarify the key elements which comprise reputation
• Strategy to maintain a long-term reputation
• Minimise threats to reputation
• Defend reputation when under attack
• Rebuild reputation after it has been undermined or discredited

Issues and crisis management

• Anticipate sources of crises and mitigate risks
• Appoint crisis leaders and teams and allocate resources
• Create crisis plans for key eventualities
• Practise crisis plans regularly
• Case studies of impact on organisations of good and poor PR crisis management