Upcoming start dates
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Training content
The course covers the following topics:
How to Establish Successful Media Relations
- Understanding the difference between media relations and public relations
- Establishing, managing and maintaining relationships with target media
- Appreciating news values and analysing reporters stories
- Who is who in the news structure; reporters, editors, desk journalists and others
- Importance of maintaining lists and data on target journalists
Pitching Stories Successfully
- Identifying reporters’ beats and understanding their importance
- How to pitch your stories to key journalists
- Recognising news deadlines and observing them
- Planning, setting out and writing successful press releases
- Understanding how and where reporters get their news material
Identifying the Importance of Stories
- Deciding whether a story is for all media or specific news outlets
- Gauging how important a story might be to media
- Gaining a reputation as a dependable source of information for reporters
- Following up your story with reporters
- Developing and utilising ‘tip’ sheets
Press Conferences and Interviews
- Planning, preparing, implementing and following up a press conference
- The difference between a press briefing and press conference
- Preparing for an interview and understanding the reason for it
- Adopting television skills for before during and after an interview
- Pitfalls and how to avoid no comment and off the record
Techniques for New Media
- Media relations and the 24 hour news phenomenon
- Media relations on line
- Devising and managing web news conferences
- Auditing and monitoring social media and utilising ‘citizen’ reporting
- Differences in approach to traditional and new media
Costs
Please contact us for more information on pricing.
Quick stats about LCT International?
We have trained over 2,500 delegates from almost 600 client organisations
Complimentary Heathrow transfer (one-way)
Endorsed by various organisational and subject specific accrediting bodies
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London Corporate Training (LCT)
London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...
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