Course description
Business leaders who want their company to become–and stay–competitive in this constantly changing era must continually find new and better ways to deliver their products and services to customers. It’s imperative not only to innovate but also to do it quickly, moving from idea to actualization with discipline and vision.
This Mini-MBA: Driving Innovative Business Solution is a unique opportunity for company leaders and managers to master methodologies and best practices that facilitate the rapid delivery of new ideas. Participants will learn the skills necessary to quickly create innovation strategies, new product categories, services, or business models that generate value for customers and your business. Participants will also learn efficient uses of practices such as Lean Management, Design Thinking, and Agile methodologies.
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Who should attend?
Mini-MBA: Driving Innovative Business Solutions is an excellent program for experienced business leaders, who seek to accelerate the time from concept to execution in their new products and services.
It is also a great opportunity for those with roles in critical areas such as IT, Marketing and Operations looking for ways to design world-class customer experiences critical achieve competitive advantage.
Training content
This program leads participants through five stages: discover, diagnose, design, develop and deliver.
Topics covered include:
- Discover: Understand and articulate the business challenge, and learn how to align resources such as marketing, human resources and operational departments to develop a sustainable solution
- Diagnose: Learn how to define business value from the lens of the customer. Using tools and methodologies adopted from Lean and Six Sigma Management principles, you will learn to analyze the problem and identify root causes.
- Design: Study how to apply zero-based design to solutions that deliver optimal customer experiences. You will employ journey maps to reframe experiences, and apply convergent and divergent thinking to expand the range of solutions.
Course delivery details
- 29 Nov-10 Dec 2021: Mondays-Fridays 2:00 PM - 5:00 PM. Synchronous 2 Week
- 20 Jan-14 Apr 2022: Self-Paced 12 Week Program
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Rutgers Business School | Resilient. Resourceful.
Founded in 1929, Rutgers Business School has a rich history in the state of New Jersey -- a history deeply embedded in the larger story of Rutgers University-Newark and Rutgers University-New Brunswick. Rutgers University. Rutgers has been revolutionary for 250...