Course description
Google Analytics (Online)
Master Google Analytics, from the basics to the most advanced features. Upon completion, students will be adept at reporting, behavioral data and audience conversion. Proficiency in Google Analytics sets you apart in the job market since online presence is crucial to the success of nearly every modern business.
This online, self-paced course uses visual demonstrations and multimedia presentations, quizzes and exam simulators, social learning and networking, flash cards and educational games to promote well-rounded knowledge of Google Analytics software. (12 months to complete course)
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Training content
Module 1: Introduction to Google Analytics
- Intro Definitions Pt 1
- Intro Definitions Pt 2
- How Google Analytics Works
Module 2: Fundamentals of Google Analytics
- Build Analytics Infrastructure
- Setting Up Conversion Data
- Inputting New Users
- Setting Up Conversion Data
- Examining Extra Points
Module 3: Basics of Google Analytics
- Basic Features
- Dashboard
- Shortcuts
- Adding a Dashboard
- Sharing Reports
- Alerts
- Real-time Analytics
- Standard Reports
- Views
Module 4: Reports in Google Analytics
- Acquisitions Intro
- All Traffic Acquisitions
- Acquisitions Overview
- Acquisition Channels
- Cross Development
- All Referrals
- Campaign
- Keywords
- Social
- Webmaster Tools
Module 5: Behavioral Reports
- Behavioral Reports Intro
- Dimensions
- Content Drilldown
- Landing Pages
- Exist Pages
- Events
- Event Flow Report
- Working With Events
- Site Search Report
- Working Site Report
- Site Search 2
- Site Search 3
- Behavior Flow Report
- Site Speed
Module 6: Audience
- Audience Reports
- Location Report
- Language
- Behavior
- Frequency Recency
- Engagement Report
- Technology Reports
- Mobile Reporting
- Demographic Report
- Interests
- Visitor Flow Chart
Module 7: Conversions
- Intro
- Funnel Visualization
- Goal Flow Report
- Reverse Goal Path
- Goal URLs
- E-commerce Reports
- Product Performance Reports
- Transactions Report
- Time to Purchase Report
- Multi-Channel Funnels Report
- Assisted Conversion Report
- Top Conversion Paths Report
- Time, Log and Path Length Report
- Attribution Report and Model Comparison Tool
- Conclusion
Costs
The cost of this training course includes all course materials.
Certification / Credits
Upon completion, participants will receive a Certificate of Completion with CEUs.
Contact this provider
Corporate College, a Division of Cuyahoga Community College
Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...