Course description
Corporate Citizenship Communications
In a crowded communication landscape, how can you make sure your corporate citizenship messages cut through the clutter? Whether you are trying to increase awareness of programs among employees and potential volunteers, or developing an external campaignthat calls customers or others to action, all corporate citizenship professionals need to craft persuasive, compelling messages.
Upcoming start dates
Who should attend?
This program is designed for corporate citizenship professionals seeking to improve their internal and external communications and better coordinate with Communications, PR, and Marketing colleagues. This course is also helpful for Public Relations, Marketing, Communications or other roles that are responsible for the CSR/citizenship communications or those have direct contact with key company stakeholders. Content will be taught at a beginner level.
Completion of the course Corporate Citizenship 101.
Training content
- How to align your company's corporate citizenship message to your company’s brand and marketing messages.
- How to customize communications to engage different audiences and still maintain a cohesive message to build awareness of your company’s corporate citizenship while reinforcing corporate messages and brand.
- How to apply scientifically proven principles of psychology to improve the "stickiness" of your message and to increase the likelihood that your audience will respond to your call to action.
- Tools to increase employee participation in corporate citizenship programs and measure engagement.
Course delivery details
Take this course as part of an accelerated program to earn your Certificate in Corporate Citizenship Practice, combining the best aspects of self-paced online courses, live learning, and networking opportunities.
Costs
- Member: $2,130.00
- Non-Member: $2,900.00
Certification / Credits
This is a required course to earn your Certificate in Corporate Citizenship Practice, which can help you develop in-depth knowledge, practical skills, and useful tools to implement innovative corporate citizenship programs.
5 certificate units toward either a Certificate in Corporate Citizenship Practice or a Certificate in Corporate Citizenship and Sustainability Reporting. This is a required course for those pursuing either a Certificate in Corporate Citizenship Practice or a Certificate in Corporate Citizenship and Sustainability Reporting.
Contact this provider
Boston College Center for Corporate Citizenship
At the Boston College Center for Corporate Citizenship, we help companies advance and elevate their corporate citizenship to deliver both business and social value, no matter where they are in their corporate citizenship journey. As the leading corporate citizenship membership...