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More about Digital Marketing Courses
What is Digital Marketing?
Digital marketing is a branch of marketing that uses the internet and online-based technologies to find an audience and promote products and services. Digital marketing changed the way brands and business use technology in order to market themselves and in a modern world digital marketing is an ever-growing field. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, and similar. The extension to non-Internet channels is what sets digital marketing apart from online marketing.
Who can attend the course in Digital Marketing?
- Marketing Executives, Managers, Senior Management
- IT Managers
- Business owners
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
- Anyone looking to pursue a career in digital marketing
Some of the skills will you learn:
- Introduction to Digital Marketing
- Search Marketing: SEO
- Search Marketing: PPC
- Digital Display Advertising (DDA)
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Analytics
- Strategy
How you can benefit from digital marketing:
- You will learn to evaluate the key technologies and digital tools you can use for marketing.
- Develop analytics to measure the impact and ROI of digital marketing.
- Understand the digital path of your customers until a purchase.
- Understand how to use mobile and customized media to find your audience more effectively.
- Learn how to produce and curate engaging content to build customer relationships.
- Create strategies to collaborate with customers to drive innovation and insights.
- Know how to incorporate digital marketing with your offline strategies and traditional marketing.