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Customer Relationship Management
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Slow Down, Sell Faster!

TopLine Leadership, Inc. | Corporate / Group Training
5.0 (11)
  • United States of America
  • On-site
Talking about features and benefits without first probing for a deep understanding of the prospect’s theories, goals and preconceptions is...

Selling Against the Competition

TopLine Leadership, Inc. | Corporate / Group Training
4.8 (5)
  • United States of America
  • On-site
Successful salespeople influence a prospect’s buying requirements to include their company’s unique differentiation. That’s how salespeople achieve competitive advantage and...

Winning the Complex Sale

TopLine Leadership, Inc. | Corporate / Group Training
4.7 (3)
  • United States of America
  • On-site
A sale that involves only one decision maker is getting very rare. This sales course focuses on mastering the politics...

Selling Value, Overcoming Price

TopLine Leadership, Inc. | Corporate / Group Training
4.6 (11)
  • United States of America
  • On-site
It’s easy for salespeople to get caught up in a price trap, where the customer is pitting competitors against each...
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Case studies within Customer Relationship Management

TopLine Leadership, Inc.
14 Oct 2019
TopLine Leadership, Inc.
The Sales Manager’s Guide to Greatness Online Course
23 Oct 2020
TopLine Leadership, Inc.

What is Customer Relationship Management?

Customer Relationship Management is a term that is used to describe the strategies and tools used by companies to manage their relationships and interactions with current and future customers. There is a misconception that CRM only applies to sales professionals, but it is relevant for all relationships created in organizations.

When implementing a CRM program, organizations put in place principles, practices and guidelines that their employees follow when interacting with customers. These guidelines apply to communication in person, over the phone, in email and any other type of correspondence. Customer Relationship Management training can help align your company values, build positive customer experiences and improve the performance of your company as a whole. 

Customer Relationship Management Training

Customer Relationship Management training is designed to help individuals understand the importance of managing relationships and teach them how they can improve the connections they have with their own customers. This is done first by helping participants identify who their customers are and pinpoint their own specific CRM goals. Then participants will learn how to apply the main parts of CRM to their businesses. In addition, participants learn how to measure the success of their efforts. 

Many customer relationship management training courses cover all aspect of the CRM process, including the features and benefits of applying them to their business. However, there are also a number of courses that just focus on specific parts of CRM, such as building customer connections, customer retention, account management, etc. 

Other topics that are covered in CRM training include:

  • The meaning of CRM
  • Who CRM programs are for
  • Strategies for customer retention
  • Customer profiles
  • Building customer connections
  • Microsoft dynamics CRM
  • Providing great customer service

Training Formats

Customer Relationship Management Training is available in multiple formats. If you are an individual looking to enroll in a course then a traditional classroom format or online course would be the best option. With a traditional classroom course, participants will learn from an expert instructor with other individuals, giving them the opportunity to ask questions and participate in class discussions. 

Online courses are another great option. Unlike classroom training, participants will not benefit from a live instructor, but they will have the flexibility to participate when it best suits their schedule and in any location. 

In-house courses are the last format available for customer relationship management training. This is a very popular choice for companies or organizations who want to train multiple people at one time. With in-house training, the provider will come directly to your location and format the training to meet your individual needs.