Course description
The stakes for an effective communication strategy only get higher in a crisis.
This program will help you build a framework to prepare for the next disruption and better articulate your organization's value proposition, competitive advantage, or strategic transformation — elements that position your organization to step up and stand out during periods of upheaval or progress.
Even before the COVID-19 pandemic upended organizations across industry, many have struggled to communicate their approach to disruption and risk mitigation. Equally problematic, many are challenged to communicate a clear narrative and rationale for their strategic transformation efforts, which are being driven by disruptions from competitors, technologies, new business models and evolving consumer expectations.
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Who should attend?
This program is designed for senior-level leaders responsible for communication to internal and external stakeholders, such as Chief Communications Officers and Chief Strategy Officers; as well as HR professionals who partner with business unit heads across organizations and investor relations/corporate relations leaders.
Training content
This hands-on program features simulations, case studies, workshops and discussions around topics such as:
- Developing Effective Communication Plans
- Prioritizing Stakeholder Communication
- Aligning Internal Resources for Effective Crisis Communication
- Communication Best-Practices for Leaders at All Levels
- Communicating New Business Models in the Face of Disruption
Course delivery details
5 days, Live Virtual Sessions Plus On-Demand Application & Online Work
Certification / Credits
The Strategic Communication program counts as half of one credit toward a Darden Certificate in Management. Complete this program and earn three and a half additional credits for a total of four credits to earn your certificate.
Contact this provider
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