Course description
Darden's expert strategist and design thinking pioneer, Jeanne Liedtka, creates a learning environment in which managers apply the mindset and methods of designers to develop innovative products, processes and business models. This noncredit certificate program is online and self-paced — designed to help you engage a broader group of voices, achieve alignment and consensus, and find workable solutions that people will actually adopt.
Earn the Darden Certificate in Design Thinking by completing the following three programs:
- Design Thinking Part I: Insights to Inspiration - Identify a human-centered challenge to solve, focus on the needs of your target audience and determine the insights and tools necessary to come up with an ideal solution.
- Design Thinking Part II: Ideas to Action - Learn how to take the ideas you developed in Part I, test them for viability and bring them to market.
- Discovery Tools - Learn to use tools from the field of human-centered design to discover how to connect with your customers on a human level, to get beyond what they say and observe what they do.
These three programs will release sequentially on the learning platform as you finish each one.
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Who should attend?
Designed for managers who want to explore the principles of design thinking and how a human-centered approach to innovation can transform their organization, this certificate program will benefit organizational leaders from the public and private sectors, including those in finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.
Training content
Impacts and Outcomes:
- Adopt a lean-thinking, human-centered design mindset
- Position yourself and act as a forward-thinking leader in your organization
- Conserve resources and generate better outcomes using a research-based approach to problem-solving
- Break mental models to discover opportunities that already exist within your organization
- Build the self and employee management skills that allow innovation to flourish
- Surface, define and refine viable ideas quickly so that you spend less time and brainpower on stalled ideas
- Share cross-departmental insights that break down silos, trigger collaboration and increase organizational momentum
- Use a step-by-step process for solving your most pressing challenges, whether they be increased visibility for new products, improved resource allocation or honing your ability to inspire and help the customer you most want to serve
Course delivery details
This is a self-paced program conducted entirely online. Each week, participants should expect to spend approximately five to eight hours viewing instructional videos and completing field work, readings, assignments and peer evaluations. Darden-trained mentors facilitate conversations and classmates give and receive feedback through online discussions. Learners can typically complete this program in 3-4 months, however the program will be open for 6 months to allow plenty of time for completion.
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