Course description
Disruptive innovation has upended traditional profitability models of industry after industry. Executives, focused on fine-tuning their current business models, often haven’t seen the threats before their business landscapes are suddenly and permanently changed. Data and the increased development of technology have accelerated the rate of these massive changes. No industry is immune from competitors looking to grab market share through disruptive innovation.
This four-week online course will prepare leaders to harness the power of disruptive innovation before their competitors do. Participants will gain a deeper understanding of what disruptive innovation is and will learn how to spot potential threats and opportunities in their own business. Focus will be on planning for disruption, using concrete steps to identify potential disruptions in the industry, and building the right culture to implement change. Participants will be trained to view their business through a "jobs to be done" framework and use customer-centric problem-solving to discover new ideas and justify business changes.
Audience
- Mid-level to senior leadership
- C-suite
- Leaders of product development
- Leaders of technology or business model disruption
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University of Minnesota | Driven to Discover
At the University of Minnesota Twin Cities, we seek new knowledge that can change how we all work and live. We prepare students to meet the great challenges facing our state, our nation, and our world. And we apply our...