How to Write Killer Copy

Audience, message, conversion, SEO, copyright law and more.

Writing compelling copy centers on making a connection with the reader. In today's multimedia assault on the senses, it's harder than ever to compete for attention and cut through the clutter to have your message resonate. Readers don't have time to search for hidden benefits or slog through bloated prose. As a copywriter, your job is to grab them, hold their attention and convince them to take action - all within a few paragraphs (or pithy 140-character tweet).

Transform from writer to highly effective copywriter

• Find your writing voice — tools and strategies for tapping in to your unique style
• Avoid copywriting mistakes that muddle your message, confuse readers and drive off sales
• Use words to create imagery, evoke feelings and provoke action
• Understand writer’s block: what it is, why it happens and the best ways to beat it
• Write for the web: blogs, landing pages, social media and more
• Learn how web copy does and doesn’t impact SEO
• Master effective direct marketing techniques: brochures, postcards, sales letters and outer envelopes
• Find out how to increase your email opens and create messages that generate responses
• Recognize crucial differences between copy that’s spoken aloud and copy that’s read
• Understand the legalities involved in copywriting

Your business looks to you for financial leadership. This intensive workshop will help you tackle a broad range of financial issues head on, from monitoring controls and cash flow to advising upper management on purchases, hiring, expansion, and other areas that are directly affected by financial performance.

When we say “hands on,” we mean it

This workshop isn’t about passive listening or rote learning. It’s about doing: analyzing examples, dissecting other professionals’ work, participating in eye-opening exercises, taking part in stimulating discussion and practicing new writing skills. In one day, gain valuable insights into the copywriting craft from a unique, hands-on perspective, which other courses of a similar nature just don’t provide.

Spend one-day side by side with copywriters, marketers, ad execs, graphic designers, editors, art directors, web designers, bloggers and other professionals looking to improve and expand their writing repertoire. Examine the nuts and bolts of the writing craft and master the secrets of writing engaging, results-focused copy. This course is for people who are serious about honing their writing skills and taking their abilities to the next level.