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Professional Course

Innovation and Creativity Management

edX, Online
Length
6 weeks
Price
199 USD
Next course start
Start anytime See details
Delivery
Self-paced Online
Length
6 weeks
Price
199 USD
Next course start
Start anytime See details
Delivery
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Innovation and Creativity Management

This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:

The Development stage of an Innovation Project

  • What are the key perspectives of problem solving activities in the development stage of the innovation process?
  • How to use experimentation as a core activity of problem solving?
  • How to utilize open innovation and the TRIZ method

The Launch and Nurture Stage

  • What needs to be considered for the diffusion and adoption of an innovative product or service?
  • How do Diffusion and Adoption work in this stage of an innovation launch?
  • How to employ consumer reactions towards new products?

Launch and Project Review

  • How to finalize an innovation launch?
  • What are the key points of a project review?

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?

Prerequisites:

Successful completion of "Customer-Centric Innovation" is highly recommended, successful completion of Managing Disruptive Change is beneficial.

Course delivery details

This course is offered through RWTH Aachen University, a partner institute of EdX.

6-8 hours per week

Costs

  • Verified Track -$199
  • Audit Track - Free

Certification / Credits

What you'll learn

  • How to manage different types of innovation projects and how to gain your own understanding of the factors making it successful
  • The role of creativity for innovation and how individual and organizational creativity can be raised
  • The success factors on the level of an innovation project
  • The importance of soft skills and leadership capabilities for managing innovation successfully

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