Course description
Digital Strategy and Action
What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.
The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of digital strategy and action. How did they:
- Decide what problem to solve?
- Create a product that customers were eager to buy?
- Build their teams to capitalize on growth?
- Raise capital?
- Win market share?
- Sustain growth?
In this business and management course, you will learn from these maestros how to pick digital strategies with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.
Upcoming start dates
Who should attend?
Aspiring CEOs should take this class so they can beat the long odds against entrepreneurial success by understanding how the world’s top leaders keep their companies growing. Those who work for big companies can use these insights to accelerate their growth while defending themselves against digital business leaders seeking to win their customers.
This course is part of the Business Principles and Entrepreneurial Thought XSeries.
Prerequisites
None
Course delivery details
This course is offered through Babson College, a partner institute of EdX.
4-6 hours per week
Costs
- Verified Track -$199
- Audit Track - Free
Certification / Credits
What you'll learn
- Apply the five tests of a great entrepreneurial idea
- Use prototypes to discover the best product/market fit
- Maintain control by varying capital sources at four stages of startup development
- Win market share by delivering customers a quantum value leap
- Build a culture that attracts top talent and turns customers into advocates
- Chain five vectors into a sustainable growth trajectory
Contact this provider
edX
edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...