Course description
Strategy in the Digital Revolution with Ryan McManus (Free Webinar)
Today, every business is focused on digital transformation, yet most organizations are struggling to realize value from their efforts and investments. Less than 20% of business leaders believe their digital transformation efforts have been successful. With unprecedented access to data and technology, how is it that firms and their leaders are experiencing such disappointing results?
At the root of the problem is the disconnect between how leaders understand strategy and the new rules of the digital revolution. Most leaders haven’t been taught how to think about a world that is very different from the one which gave rise to popular strategic concepts, and as a result they apply outdated strategy models and thinking to the new world, trying to squeeze the competitive realities of the digital revolution into linear, analog strategic planning concepts.
In this webinar, Ryan McManus, lecturer at Columbia University Business School and Duke Corporate Education, discusses the New Strategy Playbook, including:
- The current state and evolution of the digital revolution, and what’s next
- The four levels of digital strategy: how you can adapt your approach to win
- Why traditional approaches to strategy have reached their limits
- Implications for leadership development
Watch the on-demand webinar to gain the latest insights and forward-thinking frameworks to help drive your organization’s strategy for what’s now – and what’s next.
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Duke Corporate Education
Part of Duke University, Duke Corporate Education (Duke CE) is the premier global provider of leadership solutions in context. We are a blend of a business and university — but distinct from both. From the business world, we bring an outcomes-driven focus...