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Analyzing Marketing Campaigns with pandas

Datacamp, Online
Length
4 hours
Next course start
Start Anytime! See details
Delivery
Self-paced Online
Length
4 hours
Next course start
Start Anytime! See details
Delivery
Self-paced Online
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Course description

Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!

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  • Self-paced Online
  • Online
  • English

Training content

One of the biggest challenges when studying data science technical skills is understanding how those skills and concepts translate into real jobs. Whether you're looking to level up in your marketing job by incorporating Python and pandas or you're trying to get a handle on what kinds of work a data scientist in a marketing organization might do, this course is a great match for you. We'll practice translating common business questions into measurable outcomes, including "How did this campaign perform?", "Which channel is referring the most subscribers?", "Why is a particular channel underperforming?" and more using a fake marketing dataset based on the data of an online subscription business. This course will build on Python and pandas fundamentals, such as merging/slicing datasets, groupby(), correcting data types and visualizing results using matplotlib.

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Datacamp
Data Science Central UK Limited, 25 Luke Street
EC2A 4EE London

Datacamp

DataCamp offers a comprehensive platform for learning data skills, specializing in training individuals and teams in data science, analytics, and AI. With a focus on interactive, hands-on learning, DataCamp provides courses across key programming languages such as Python, R, SQL,...

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