Course description
In the Corporate Business Model Innovation program you will transform your innovation challenges into opportunities to design, evaluate, and scale new business models. Led by Professor Henry Chesbrough, ‘The Father of Open Innovation’, you will strengthen your ability to manage innovation through hands-on case studies and pragmatic exercises.
By embracing idea management and a lean startup mindset, you will produce a personalized innovation integration plan and you will be equipped with the crucial guidance needed to catapult your innovative leadership to the next level. At the conclusion of the program, you will advance your skills as a modern innovator and be confident in your ability to successfully deploy innovative business ideas despite the inevitable barriers you will face.
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Upcoming start dates
Who should attend?
The program will benefit greatly to:
- Senior-level Managers
- CMOs
- Business Strategy and Development professionals
- R&D professionals
- A group of colleagues or teams who would like to advance their skills together
Training content
The program will help you to:
- Explore New Innovation Concepts: Learn new concepts in business model innovation, open innovation strategies, and how to apply lean startup models in a corporate context.
- Identify More Opportunities: Uncover your current business model’s strengths and weaknesses then learn to use open innovation to identify new opportunities and rethink assumptions and strategies.
- Create New Business Model Ideas: Generate and validate potentially successful new business model designs and develop a portfolio of lean, go-to-market plans.
- Overcome Roadblocks and Make Effective Changes: Align strategy and political factors with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation process to get breakthrough products to market faster.
- Make New, More Powerful Connections: Learn to create new relationships and collaborate effectively with startup firms, internal entrepreneurs, and potential partners.
Course delivery details
This is a three-day business innovation program at UC Berkeley Haas School of Business campus. The program is delivered by the world-renowned Berkeley Haas and Executive Education Faculty. Besides, when participating in the training, you have access to exclusive online network-building opportunities and the program alumni community.
Costs
The program fee is $5,250 (USD).
Certification / Credits
Upon completing this program, Berkeley Haas Executive Education will award you with a verified digital Corporate Business Model Innovation Program Certificate of Completion.
Besides, this program counts toward a Certificate of Business Excellence. A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Our four academic pillars are Leadership & Communication, Entrepreneurship & Innovation, Finance and Business Acumen, and Strategy & Management. Corporate Business Model Innovation program can belong either to Entrepreneurship & Innovation or Finance & Business Acumen pillar. Participants have the opportunity to plan a flexible schedule of completing the Certificate of Business Excellence in up to three years.
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